We are pleased to present below all posts archived in 'May 2015'. If you still can't find what you are looking for, try using the search box.
Interacting and engaging with prospects at exhibitions is probably top, or very close to the top, of every exhibitor’s wish list. How this is best achieved will depend on a multitude of factors such as; the type of exhibition, the product or service being exhibited, and the audience. However attracting visitor’s attention, and creating stand-out is absolutely essential.
During the regional trade shows of 2014, Norbar was able to assess what customers and prospects wanted from Norbar at events, and then how it could deliver on this.
As the leading Torque Tool manufacturer Norbar wanted to be able to:
· Interact and engage with visitors
· Tailor each show presence to the audience
· Use video to highlight products features and benefits
· Give product demonstrations
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If you have ever wondered about the impact of a detached truck wheel hitting a car at 50mph, Michelin North America and the Tire Industry Association have produced a great video that answers the question. Go to YouTube and look up “Wheel End Safety 3 of 3”.
Whenever I talk to people about the importance of truck and bus wheel bolting to avoid “wheel off” accidents my comments are met with a sceptical “when does that ever happen?” response. However, it certainly does happen and I believe that it is more common than most people realise. While you are on YouTube looking at the Michelin video, you will also find numerous examples caught on camera.
In fact, according the Brake – the road safety charity – it is estimated that there are several hundred instances of wheel detachment per year in the UK alone. 16% of these result in accident, 4% in fatality so this is a relatively common and serious issue.
Of course, torq ...
Norbar has devised easy-to-use online calculators that support the correct application of torque in three key areas:
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